Becky Loya

I'm a senior at Boston University studying public relations.

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Rebecca Loya
Aspiring PR Professional
Public Relations and Communications | Greater Boston Area, US

Summary

I am a senior in the Boston University College of Communication studying Public Relations and History. I am interested in corporate communication, CSR/cause and reputation management. I'm originally from CT and would like to work in New York City, Chicago or Boston upon my graduation in May of 2012. I pride myself on being a proactive worker and quick-learner.
Specialties: Literate in Mac and PC systems, social media, organizational skills, press release writing, pitching, public speaking

Experience

  • Jan 2012 - Present
    Trainee, Business + Social Purpose / Edelman
  • May 2011 - Present
    Vice President of Finances / BU PRSSA
    I manage the finances for the Edward L. Bernay's PRSSA chapter. This involves paying national dues, budgeting for our annual conference and organizing trips for the executive board.
  • May 2011 - Present
    Public Relations Intern / Boston University Public Relations Department
    - Arrange interviews with media outlets - Draft press releases - Secure media placements in higher-education trades and local media outlets - Manage social media for the University’s alumni publication, Bostonia, and video-viewing website, BUniverse - Manage relations and assist with publicity for the University-owned high school, BU Academy - Assist with filming and editing video content for department blog, Professor Voices
  • Jun 2011 - Present
    Cause Branding Intern / Cone
    - Conducted daily media scans and compiled clippings for Nestle Waters account - Wrote and designed competitive analysis and brand briefing for non-profit client, Sierra Club - Assisted in event-planning for American Kidney Fund with celebrity partnership
  • Jan 2011 - Present
    Social Media Intern / TalentCulture
    - Researched engagement opportunities through social media platforms - Managed and maintained Twitter handle - Collected data and statistics from weekly Twitter chat
  • May 2010 - Present
    Vice President of Public Relations and Director / Unleashed PR Agency
    -Maintain internal and external public relations for the chapter -Maintain national affiliation -Manage Unleashed PR Agency -Coordinated rebranding of agency from PRSSAgency to Unleashed PR -Find clients and organize account teams -Appoint account staff for all clients -Create contracts for clients and account teams -Main contact person for clients and account managers
  • Jan 2011 - Present
    Public Relations/Social Media Intern / 451 Marketing
    - Researched and built media lists - Managed and created content for social media accounts - Wrote weekly blog posts for company site and client blogs - Assisted in research tasks
  • Oct 2010 - Present
    Public Relations Intern / Weber Shandwick
    -Research and build media lists -Compile client coverage reports EDF Energy and Pernod Ricard UK -Draft and distribute press releases to national and regional media -Secure press placements in national, regional and trade publications -Coordinate product sample distribution to media outlet for Pernod Ricard UK spirits and wine brands Malibu and Brancott Estate -Participate in account team creative sessions to develop marketing strategies
  • Jun 2010 - Present
    Client Services Intern / Cartus
    -Supported client service teams on Johnson & Johnson and United Technologies -Drafted correspondences between consultants and customers -Resolved customer reimbursement issues -Responded to customer inquiries -Assisted consultants with auditing customer files and data entry Scheduled appointments for consultants
  • Feb 2010 - Present
    Account Director / PRSSAgency - United Way Account
  • Oct 2008 - Present
    Account Executive / PRSSAgency - PleaseDressMe

Education

  • 2008 - 2012
    Boston University
    Bachelor of Science in Public Relations
    Activities: Gamma Phi Beta, PRSSA
  • 2008 - 2012
    Boston University College of Communication
    Bachelor of Science in Communication; Public Relations

Additional Information

Websites:
Personal Website
Interests:
Cooking, Reading, Traveling, Spinning
Resume.
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